How to sell wall-hung boilers: hot spot analysis and strategy guide on the entire network
As winter approaches, wall-mounted boilers, as the core equipment for home heating, have once again become the focus of market attention. This article will analyze the current market environment for wall-mounted boiler sales based on the hot topics and hot content on the Internet in the past 10 days, and provide a structured sales strategy.
1. Analysis of hot topics related to wall-hung boilers across the entire network (last 10 days)
| Ranking | hot topics | Search volume (10,000) | Related products |
|---|---|---|---|
| 1 | Tips for saving energy and gas in wall-hung boilers | 45.2 | Condensing wall-hung boiler |
| 2 | Things to note when installing a wall-hung boiler | 32.8 | Installation service package |
| 3 | Comparison of wall-hung boiler brands | 28.5 | Imported vs. domestic wall-hung boilers |
| 4 | Wall-hung boiler troubleshooting | 22.1 | Extended warranty service |
| 5 | Government subsidy policy for wall-hung boilers | 18.7 | Energy-saving and environmentally friendly models |
2. Analysis of consumer concerns
According to hotspot data, the three core issues that consumers are most concerned about currently are:
1.cost of use: Energy saving effect and gas consumption become the primary considerations
2.After-sales service: Outstanding demand for installation quality and long-term maintenance services
3.preferential policies: Subsidy policies for replacing coal with electricity/gas in various regions drive purchase intention
3. Structured sales strategy
| Sales link | key action | Key points of speaking skills |
|---|---|---|
| Demand mining | Analyze house area/insulation conditions | "What is the floor area of your home? What are you dissatisfied with the existing heating method?" |
| Product recommendations | Match energy efficiency level to house type | "This first-level energy efficiency model can save about 1,200 yuan in gas bills every year." |
| Policy utilization | Check local subsidy policies | "Currently, the district government provides a subsidy of 1,500 yuan for replacing energy-saving wall-hung boilers." |
| Service value added | Provide 5-year all-inclusive service | "Purchase and get 5 years of free maintenance service worth 800 yuan" |
| Deal facilitation | Limited time installation offer | "If you sign a contract this week, you will have priority to arrange a professional installation team" |
4. Sales Speech Template
Energy saving selling points:"This condensing wall-mounted boiler adopts XXX technology, with a thermal efficiency of up to 108% and 25% energy saving than ordinary models. Based on a 100㎡ house, it can save about XXX yuan in gas bills in one heating season."
Service guarantee:"We provide free door-to-door measurement services, installation by certified engineers from the manufacturer, and 3 free maintenance sessions to ensure that the equipment is always in optimal operating condition."
Policy interpretation:"Currently, the 'Coal to Clean Energy' subsidy is being implemented. If you purchase designated models, you can enjoy a government subsidy of XXX yuan, and you can also deduct part of your personal income tax."
5. Sales tool preparation list
| Tool type | Specific content | Usage scenarios |
|---|---|---|
| Presentation tools | Energy efficiency comparison calculator APP | On-site calculations save money |
| policy documents | The latest subsidy policy red-headed document | Enhance customer trust |
| Case display | Collection of installation cases in the same community | Eliminate purchasing concerns |
| Service commitment | After-sales response time guarantee | Facilitate final transaction |
6. Solutions to common problems
1.Price objection:"Although the price of this model is 2,000 yuan higher, based on the energy saving effect, the price difference can be recouped through gas saving in 2 years. The longer it is used, the more cost-effective it is."
2.Brand concerns:"This German brand has been serving the Chinese market for 15 years. It has three local after-sales service centers with sufficient spare parts reserves and faster response than some small brands."
3.Installation concerns:"We adopt standardized installation processes. After completion, we will conduct air tightness testing and combustion efficiency debugging, and provide an installation acceptance report to ensure safety and reliability."
Conclusion:Based on current market hot spots, wall-hung boiler sales should focus on the three core selling points of energy saving value, service guarantee and policy dividends, and effectively improve the transaction conversion rate through structured sales processes and professional tools. It is recommended that sales staff regularly pay attention to energy policy changes and product technology updates, and continue to optimize sales strategies.
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