What brand of coats is of good quality? Inventory of hot topics on the Internet in the past 10 days
As the weather gets cooler, coats become the focus of consumers' attention. Recently, coat brands, purchasing tips and cost-effectiveness rankings have become hot topics that have been hotly debated across the Internet. This article will combine the data from the entire network in the past 10 days to analyze for you which brands of coats are more worth buying.
1. Top 5 most searched coat brands on the Internet
| Ranking | brand name | Hot search index | Core advantages |
|---|---|---|---|
| 1 | MaxMara | 9.8/10 | Classic camel hair coat with exquisite tailoring |
| 2 | Burberry | 9.5/10 | Signature plaid, waterproof and windproof |
| 3 | Ordos | 9.2/10 | Domestic high-end cashmere, outstanding value for money |
| 4 | ICICLE's Grain | 8.9/10 | Environmentally friendly fabrics, oriental aesthetic design |
| 5 | Uniqlo | 8.7/10 | Basic models are versatile and affordable. |
2. The three major purchasing factors that consumers are most concerned about
According to social media data analysis, consumers pay most attention to the following factors when purchasing coats recently:
| Focus on dimensions | Proportion | Typical questions |
|---|---|---|
| Fabric material | 45% | "Which one is warmer, cashmere or wool?" |
| Version design | 32% | "What length of coat is suitable for a small person?" |
| price range | twenty three% | "Good quality brand under 2000 yuan" |
3. Recommended brands for different budget ranges
In response to the price sensitivity issue that has been hotly debated by consumers recently, we have compiled high-quality options in three price ranges:
| price range | Recommended brands | Star item | User praise rate |
|---|---|---|---|
| Below 1,000 yuan | ZARA | Double-breasted wool-blend coat | 88% |
| 1000-5000 yuan | Sandro | lace-up wool coat | 92% |
| More than 5,000 yuan | Loro Piana | Camel hair coat | 97% |
4. Recent hot topics on social media
1.sustainable fashion: The recycled wool coat launched by environmentally friendly brands such as Stella McCartney has sparked widespread discussion, with more than 5 million views on related topics.
2.The rise of domestic products: Domestic coat brands such as Hongxing Erke and Bosideng have gained the favor of young consumers due to their improved quality, and Douyin-related videos have been played more than 20 million times.
3.second hand luxury goods: Xianyu data shows that the transaction volume of second-hand coats increased by 35% month-on-month in the past week, with Burberry classic models being the most popular.
5. Expert purchasing advice
1. Check the fabric ingredient label, high-quality wool content should be ≥70%
2. Pay attention to the workmanship of the lining, double stitching is more durable
3. When trying it on, pay attention to whether the shoulders fit properly.
4. It is more practical to choose a style with a removable liner.
6. 2023 winter coat fashion trends
According to recent fashion week and e-commerce data, this season’s coats have the following characteristics:
| Popular elements | Represent the brand | market reaction |
|---|---|---|
| oversized fit | Balenciaga | Xiaohongshu's grass-growing notes grew by 120% |
| Leather stitching | Acne Studios | Tmall search volume increased by 80% month-on-month |
| earth tones | Jil Sander | The Weibo topic has been read more than 300 million times |
In summary, when purchasing a coat, you need to consider budget, fabric and personal body characteristics. International brands such as MaxMara and Burberry still maintain their quality benchmark status, while domestic high-end brands such as Ordos and ICICLE also show strong competitiveness. It is recommended that consumers choose the quality coat that best suits them based on their actual needs.
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