How much does it cost to massage once? Latest Price Guide for 2023
With the increase of health awareness, massage has become the first choice for many people to relieve fatigue and improve their sub-health status. This article will combine hot topics on the Internet for the past 10 days to sort out the prices, types of massage services and industry trends for you to help you quickly find cost-effective services.
1. Price comparison of mainstream massage services in the country
| Massage type | Average price in first-tier cities | Average price in second- and third-tier cities | Single time duration |
|---|---|---|---|
| Traditional Chinese medicine physiotherapy massage | RMB 120-300 | RMB 80-180 | 45-60 minutes |
| Thai ancient massage | RMB 150-350 | RMB 100-220 | 60-90 minutes |
| Sole reflexology | RMB 80-150 | RMB 50-100 | 30-45 minutes |
| Exercise rehabilitation massage | RMB 200-500 | RMB 150-300 | 60 minutes |
2. Five key factors affecting price
1.Regional differences: The labor costs in cities such as Beijing and Shanghai are relatively high, and it is 30%-50% more expensive than in cities such as Chengdu and Changsha.
2.Service Place: The price of high-end SPA clubs can reach 3-5 times that of ordinary community stores, but some time-honored traditional Chinese medicine clinics may not be expensive
3.Technician Qualifications: The fees for massagers who hold a medical qualification certificate are usually 50%-100% higher than those of ordinary technicians
4.Time period selection: The prices at night and weekends are generally 20%-30% higher than those during the working day
5.Additional services: The price of a combination package containing moxibustion, cupping, etc. may be 40%-60% higher than that of pure massage
3. Recent industry hot spot observations
1.Competition intensifies on the Internet platform: Meituan, Douyin and other platforms launched a newcomer experience price of 49 yuan, triggering a price war in traditional stores
2.Traditional Chinese medicine physiotherapy is younger: Post-95s become the main force of new consumers, promoting the emergence of innovative business formats such as "massage + coffee"
3.Standardization of technical certification: Many places have begun to implement a system of massage practitioners with certificates, and 30% of unqualified practitioners are expected to be eliminated
4.Enterprise procurement growth: Leading Internet companies purchase massage benefits for employees, with the annual growth rate of the B-end market exceeding 40%
4. Practical suggestions for saving money
| Discount method | Discount strength | Applicable groups |
|---|---|---|
| Apply for a time card | 20% off | Weekly fixed consumer groups |
| Choose an early bird period | 60-70% off | Flexible time group |
| Group buying platform promotion | From 50% off | New customer experiencer |
| Enterprise group procurement | 40% off | Groups of more than 10 people |
5. Things to note when spending
1. Beware of ultra-low price traps (services above 50% of the market price may have safety risks)
2. Priority is given to places with "Medical Institution Practice License"
3. It is recommended to choose professionals with medical qualifications for massage in special areas such as cervical spine.
4. Save consumption vouchers, and some commercial insurances can reimburse medical massage expenses
The current market is showing a "polarization" trend: the prices of high-end customized services continue to rise, while basic standardized services continue to lower prices through Internet platforms. It is recommended that consumers choose cost-effective services based on their own needs and on the premise that their professional qualifications are guaranteed.
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