What coats are popular this winter? Analysis of popular trends across the network
With the arrival of winter, coats have become a hot topic in the fashion circle. By analyzing popular content on the Internet in the past 10 days, we have sorted out the fashion trends, popular styles and matching suggestions for winter coats this year to help you easily master the secrets of winter dressing.
1. Top 5 winter coat trends in 2023
| Ranking | Popular elements | heat index | Represent the brand |
|---|---|---|---|
| 1 | extra long coat | ★★★★★ | MaxMara, Burberry |
| 2 | Quilted design | ★★★★☆ | Moncler,MiuMiu |
| 3 | vintage plaid | ★★★★☆ | Gucci, Dior |
| 4 | Eco-friendly fur | ★★★☆☆ | Stella McCartney |
| 5 | oversized silhouette | ★★★☆☆ | Balenciaga, Loewe |
2. Recommended popular coat styles
1.Classic camel coat: MaxMara’s 101801 model continues to be popular and has become the first choice for women in the workplace, with searches increasing by 35% in the past 10 days.
2.Leather mix coat: The leather and wool style launched by Prada has aroused heated discussions, and fashion bloggers have written more than 20,000 outfit notes.
3.Bright color coat: Valentino’s rose red coat has become a hot item in celebrity street fashion, with 120 million exposures on social media.
3. Analysis of consumer purchasing preferences
| age group | Preferred style | price range | Purchase channels |
|---|---|---|---|
| 18-25 years old | Short/oversized | 500-1500 yuan | E-commerce platform |
| 26-35 years old | Mid-length/slim fit | 2000-5000 yuan | Brand official website |
| 36-45 years old | Classic long style | More than 8,000 yuan | Physical counter |
4. Analysis of the effect of celebrities bringing goods
The search volume for the same Moncler quilted coat that Yang Mi recently photographed at the airport skyrocketed by 300%; the Burberry plaid coat worn by Xiao Zhan in a brand event attracted the attention of male consumers, with 560 million views on related topics.
5. Practical dressing suggestions
1.Best for small people: Choose a style with a length above the knee and pair it with high-waisted pants to make your legs look longer.
2.Slightly fat figure: H-shaped tailoring is recommended, avoid oversized styles
3.Color matching:Basic color coat + bright color inner layer is the safest winter dressing formula
6. Comparison of popularity of purchasing channels
| Channel type | Proportion | Advantages |
|---|---|---|
| E-commerce platform | 58% | Price concessions |
| Brand official website | 23% | Authenticity guaranteed |
| Offline counters | 15% | Try-on experience |
| Second-hand platform | 4% | High cost performance |
To sum up, this year’s winter coat market shows a trend of coexistence of classics and innovations. While consumers are pursuing warmth, they are also paying more and more attention to fashion expression and sustainable concepts. It is recommended to choose the winter coat that best suits you based on your personal body shape and wearing scene.
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