How about Lianjia Ziru? Hot topics and data analysis on the entire network in the past 10 days
In recent years, the long-term rental apartment brand Lianjia Ziroom has frequently become popular searches due to service model, price controversy and tenant experience. This article combines popular topics and structured data from the entire network in the past 10 days (as of October 2023) to analyze the true performance of Lianjia Ziroom from the dimensions of price, service, user evaluation, etc.
1. Top 5 hot topics on the Internet
| Ranking | Topic keywords | Discussion volume (10,000) | Main controversy points |
|---|---|---|---|
| 1 | Ziroom price increase | 12.5 | The renewal increase is more than 10%, and the unit price in some cities is higher than the market price |
| 2 | Ziru formaldehyde room | 8.3 | The old problem is mentioned again, and the process of tenant complaint detection is not transparent |
| 3 | Ziroom service fee | 6.7 | The annual service fee reaches 10% of the rent, and the maintenance response is slow to cause a slight slight point |
| 4 | Ziroom share rental dispute | 5.1 | Roommate matching mechanism is unreasonable, and health and safety issues occur frequently |
| 5 | Ziroom cleaning service | 3.9 | Paid cleaning is accused of being perfunctory, making an appointment difficult |
2. Core data comparison
1. Price level (taking Beijing one-bedroom as an example)
| Listing Type | Ziroom average price (yuan/month) | Average market price (yuan/month) | Premium Rate |
|---|---|---|---|
| Master bedroom alone | 5800-6500 | 5200-6000 | 8%-12% |
| Rent a one-bedroom apartment | 7200-8500 | 6800-8000 | 6%-10% |
2. Service fee details
| Fee items | standard | User satisfaction (5-point scale) |
|---|---|---|
| Annual service fee | Rent 10% | 2.8 |
| Maintenance fee | Fees for some projects | 3.1 |
| Cleaning fee | Single time 60-100 yuan | 2.5 |
3. Real user reviews
Positive review:"Standard contract process", "full home appliance configuration", and "easy operation of APP" are the three advantages with the highest mention rate, especially attracting young office workers.
Negative reviews:The complaints focus on issues such as "unreasonable withdrawal and deduction for rent", "slow response from housekeepers", and "poor sound insulation". A third-party platform shows that the number of complaints reached 147 in the past 30 days.
4. Industry comparison
Compared with competitors, Ziroom's advantages lie in the number of properties and brand awareness, but it lags behind in terms of cost-effectiveness:
| brand | Average monthly rent (Beijing) | Service fee ratio | Complaint resolution rate |
|---|---|---|---|
| freely | 6200 yuan | 10% | 72% |
| Apart from each other | RMB 5,800 | 8% | 81% |
| Boyuan | RMB 5,400 | 5% | 85% |
5. Summary and Suggestions
Lianjia Ziroom is suitable for tenants who pursue standardized services and have sufficient budget, but it is necessary to pay attention to:
1. Confirm the renewal increase clause before signing the contract
2. Require air quality test report
3. Priority is given to newly renovated properties for more than 6 months
4. Compare the quotations of surrounding individual landlords
Overall, Ziroom’s controversy reflects the common pain points of the long-term rental apartment industry, and tenants should weigh the pros and cons based on their own needs.
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